Monday, June 20, 2011
Day at the Farm
Think you might enjoy raising Tropical Fish for a living? Join Rick and Tamela on their 40-year-old farm in South Florida during the next 12 months, beginning in August and see how they do it. In addition to their farm, they will take you to other farms in Florida and even to some stores to see how it all happens behind the scene.
Make sure you come by the booth in Washington, D.C. at the American Cichlid Association show, July 2011.
Thursday, June 9, 2011
Tropical Fish Hobbyists - Behind the Business
Tropical Fish Hobbyist wanted to show their readers what happens behind the business at Xtreme. What they got was a little of Xtreme and a little of Florida Exotic Fish Farm. To understand what makes Xtreme work, you have to see how it was deveoped.
Xtreme was not developed as a retail product. Xtreme is the result of 30 plus years of nutritional development aimed at producing great fish that would stand out in retail stores all over the country. It was only after years and years of requests from stores owners that any effort was made to make the formula "people friendly."
In a month or two, we'll begin and on-line series of monthly movies, "Day at the Farm" and we'll show folks the raw original version of the Xtreme formula and how it was made. You'll see why it worked on the farm and how we had to change it to work in the home aquarium.
We hope you enjoy the article, we are proud to have been asked by TFH since we have been reading this magazine since we were kids in the 50's.
Wednesday, June 1, 2011
ACA 2011 Convention - Washington, DC - July 21-24
Join Rick and Tamela Biro and Chris Biggs at the 2011 ACA Show. FEFS will display fish that were raised from fry to fly on Xtreme and you can play, "stump the wizard" with Rick or Chris. Lots of fun and it will be a time to meet old friends and make new ones. Hope to see you there....stop by the booth...PLEASE.
Great Chicago Cichlid Association
The Greater Chicago Cichlid Association show was a success and we are glad that Chris Biggs was able to show off what we have to offer.
Each member received an Xtreme bag with a sample of our most popular formula, Cichlid PeeWee. The presentations were interesting and the auctions successful.
Thanks for the invite. Hope to see you all again...soon.
Friday, May 13, 2011
New - Monster Koi and Big Fella Goldfish & Koi Formulas
After a bunch of testing in Koi ponds and Goldfish tanks all over the country, and this was a rather humbling test...do you know how much food a Koi Pond can go through...it's boggling? Anyhow...after all this testing we are happy to announce that our Monster and Big Fella formulations for Koi and Goldfish are a tremendous success.
These hungry critters go after this chow just like we intended, not floating on the surface, but as it slowly sinks. That means, no more gulping air and no more fouled water. These fish eat these two pellets and the waste is far less than anything we tested it against. Outdoor pools stayed fresher and you could actually see the fish underwater. Indoor tanks tested just a good.
So if you want to give it a try, let us know and we will direct you to the few stores that have already stocked up Summer, and for a short time only, we'll even ship it to you direct of there are no stores close by. Once we get it to all our dealers, you can pick it up there and we will not be shipping direct.
If your store carries other Xtreme products, ask them to order these two new professional formulas so you can feed your Koi and Goldfish the very best food available.
These hungry critters go after this chow just like we intended, not floating on the surface, but as it slowly sinks. That means, no more gulping air and no more fouled water. These fish eat these two pellets and the waste is far less than anything we tested it against. Outdoor pools stayed fresher and you could actually see the fish underwater. Indoor tanks tested just a good.
So if you want to give it a try, let us know and we will direct you to the few stores that have already stocked up Summer, and for a short time only, we'll even ship it to you direct of there are no stores close by. Once we get it to all our dealers, you can pick it up there and we will not be shipping direct.
If your store carries other Xtreme products, ask them to order these two new professional formulas so you can feed your Koi and Goldfish the very best food available.
Wednesday, May 11, 2011
How to Assemble your Xtreme POS
It's not as easy as it looks...the new Xtreme Point of Sale display needs some 'splainin' and this short video should do it. Order you display today and we'll get it in the store ASAP.
Greater Chicago Cichlid Association
If you're in the area, you should definitely try and attend the Greater Chicago Cichlid Association convention, May 20-22 at the Holiday Inn Countryside, in Countryside, IL. Chris Biggs will be attending and representing Xtreme Aquatic Foods and samples of Xtreme will be a part of the "goodie bag" that is distributed to registered attendees.
Featured speakers include, Spencer Jack, Ken Davis, Steve Lewandowski and Pam Chin. Register at: http://www.gcca.net/classic/index.htm
Featured speakers include, Spencer Jack, Ken Davis, Steve Lewandowski and Pam Chin. Register at: http://www.gcca.net/classic/index.htm
Saturday, March 19, 2011
Global Pet Expo - March 16-18 - Orlando Florida
Chris Biggs can't keep his hands still as he explains the Xtreme Advantage...thank you Chris. Three days of face-to-face contact with the movers and shakers in the Pet Industry promises to make Xtreme Aquatic Foods available in more stores in the USA and around the world. Mo Devlin made the booth happen using photos he made for us for our labels as the background of our booth. We couldn't have had a better place to present Xtreme to the industry...thank you Mo!
Made in the USA, No Hormones, try it - it works for the last five years brought distributors, pet stores and chains to our booth where we were able to give them the 411 on why Xtreme is better than the competition and explain why and how we are breaking into this very crowded market with our new tropical fish food formulas.
From our .6oz mini jar of Betta PeeWee to Cat Scrapers, Big Fella, Monster, Crave and our Marine PeeWee, people told us story after story of what our formulas have done for their fish. Marine breeders and retailers told us that large numbers of Marine species that are not supposed to like dry food are taking Marine PeeWee and loving it. Killi fish hobbyists are buying Xtreme Crave flakes to feed these fish that normally eat nothing by beef heart and worms. Wild Tropheous take Xtreme PeeWee formulas right out of the imported box.
It was easy to show skeptics why we are so excited about Xtreme. 25 feet from the booth, 30 Florida breeders, farmers, importers and exporters had their fish on display. All we had to do was to point to the fish that we raised on or fed Xtreme to and it was crystal clear. Since everyone had equal access to the Florida weather, sun and water, the only variable was the food, and Xtreme fed fish were easily the most colorful, active and healthy; from the time they came out of the bag, thru three days of over crowding and bright lights.
It may take a few weeks to fully determine what was accomplished at the Global Pet Expo, but one thing's for sure, Xtreme is well on it's way toward capturing a small share of the tropical fish food market. Expect to find Xtreme on the USA export list very soon.
Thursday, February 24, 2011
Global Pet Expo - March 16-18 - Orlando - Booth 1348
Join us in Orlando, Wed through Friday, for the Annual Global Pet Expo just outside of Disney World. Our booth will be open during show hours and maned (womened) by Rick and Tamela Biro, Andy and Keta Biro, and Chris Biggs. We'll have all our formulas in all their various jar sizes on display, and some great Point of Sale (POS) materials for you to use in your store.
In addition, we'll have a sample jar for each visitor which will include a sample of all our formulas and a mini DVD for you to take home and play on your DVD player to see Xtreme in action. If you're a Florida Exotic Fish Farm customer, you know that we feed Xtreme to half a million fish daily. You also know that each batch of Xtreme we produce is first fed to our farm and if it's not good enough for our farm, it's not good enough for our customers.
We'll also introduce a Store Feeding program so you can honestly ask your customers to feed their fish what you feed your fish. This year we're not going to talk about how good our food is, the proof is in the growing number of people that are using Xtreme, what we want to concentrate on is this:
Give us 24 inches of shelf space, follow a program we've been testing all year, and watch your food sales increase. We'll practically guarantee it'll work.
Sooo...really, we're ready to WOW you. We've been preparing all year long. So please come visit us. We're in booth #1348, smack dab in the middle of the Aquatic section. See ya there!
In addition, we'll have a sample jar for each visitor which will include a sample of all our formulas and a mini DVD for you to take home and play on your DVD player to see Xtreme in action. If you're a Florida Exotic Fish Farm customer, you know that we feed Xtreme to half a million fish daily. You also know that each batch of Xtreme we produce is first fed to our farm and if it's not good enough for our farm, it's not good enough for our customers.
We'll also introduce a Store Feeding program so you can honestly ask your customers to feed their fish what you feed your fish. This year we're not going to talk about how good our food is, the proof is in the growing number of people that are using Xtreme, what we want to concentrate on is this:
Give us 24 inches of shelf space, follow a program we've been testing all year, and watch your food sales increase. We'll practically guarantee it'll work.
Sooo...really, we're ready to WOW you. We've been preparing all year long. So please come visit us. We're in booth #1348, smack dab in the middle of the Aquatic section. See ya there!
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